Terms of Use & Photography Services

Last updated: 23 August 2026

These terms explain how you may use the SwordEyeVisions website and provide important information about our photography and media services. A booking is also governed by the Booking Summary and the Photography and Media Services Agreement issued for that project. If those documents conflict with this general page, the signed project agreement takes priority for that booking.

SwordEyeVisions Ltd is a company registered in England and Wales under company number 16363676. Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom. Email: info@swordeyevisions.com. Bookings are by appointment only.

1 — Using this website

You may use this website for lawful personal or business enquiries. You must not misuse the site, attempt unauthorised access, introduce malicious code, scrape it in a way that disrupts the service, impersonate another person, or use the site or its content unlawfully.

We aim to keep the website accurate and available, but we do not guarantee uninterrupted access. Portfolio images, availability, packages and indicative prices may change. The details confirmed in your written quotation, Booking Summary and agreement are the details that apply to your booking.

2 — Enquiries, quotations and bookings

An enquiry or quotation does not reserve a date. A booking is confirmed only when SEV has received both the signed agreement and the booking retainer stated in the Booking Summary.

Unless otherwise agreed in writing, the booking retainer is 30% of the total fee and is credited against the final price. The remaining balance is due on the date in the Booking Summary. SEV may withhold galleries and deliverables while payment is overdue.

All prices are shown in pounds sterling. SwordEyeVisions Ltd is not currently registered for VAT, so VAT is not charged. Optional products, travel, accommodation, overtime, extra editing and commercial licensing are charged only where agreed.

3 — Our photography service

SEV will provide the coverage and deliverables described in the Booking Summary and will perform the service with reasonable care and skill. SEV retains creative control over equipment, lighting, composition, image selection, colour treatment, retouching and the overall finish. By booking, the client acknowledges SEV’s established photographic and cinematic style.

Package hours are maximum coverage periods, not guaranteed minimum shooting time. Shortening booked coverage does not automatically reduce the fee. Coverage beyond the agreed hours requires agreement and may incur an additional charge.

4 — Galleries, selections and delivery

Where client selection is part of the package, SEV will normally make a private online selection gallery available within five working days after the session, unless a different timetable is written in the Booking Summary. Working days are Monday to Friday excluding public holidays in England.

The gallery will normally remain available for at least 14 calendar days. The client should return complete selections within seven calendar days. The final-delivery period begins after complete selections have been received. Any client delay extends the delivery date accordingly.

Final edited deliverables will be supplied by digital link within the period stated in the Booking Summary. Raw and unedited files are not included. Additional professionally edited images may be purchased separately.

SEV will normally retain a working backup for six months after final delivery. Storage after that period is not guaranteed. Clients should download and securely back up delivered files promptly.

5 — Client responsibilities

Clients must provide accurate booking information, arrive punctually and prepared, communicate important preferences in advance, disclose other suppliers involved, and obtain any required location access or permissions.

Where other people will attend, the client must make them aware that photography or filming will take place. A parent or legal guardian must make decisions for a child where required. The client must provide a safe, respectful and professional environment. SEV may pause or stop work where behaviour or conditions are threatening, hostile, inappropriate or unsafe.

Another paid photographer or videographer must not cover the same booked period without SEV’s written agreement. This does not prevent ordinary personal photographs by guests.

6 — Changes, rescheduling and cancellation

Cancellation or rescheduling must be requested in writing. Rescheduling normally requires at least three days’ notice, is subject to availability, and becomes a cancellation if no replacement date is agreed.

If the client cancels or does not attend, SEV may retain the booking retainer and charge a further amount only where, and only to the extent that, it reasonably reflects work completed, costs incurred and net loss after allowing for costs saved and any replacement booking.

If SEV cannot provide the service and no replacement date is agreed, payments received for services not supplied will be refunded. If circumstances outside either party’s reasonable control prevent the session, the parties will first try to reschedule.

Nothing in these terms removes statutory cancellation, refund or consumer rights. Where a legal cooling-off period applies, SEV will honour it. If a client expressly asks SEV to begin work during an applicable cancellation period, the client may be responsible for a proportionate amount for work properly completed where the law permits.

7 — Copyright and permitted use

SEV retains copyright and all intellectual-property rights in photographs, films, edits, designs and website content unless a separate written assignment states otherwise.

After full payment, a portrait client receives a royalty-free, non-transferable licence to use delivered files for personal, non-commercial purposes, including personal social media, prints, albums, gifts and personal communications.

Without written permission, delivered work must not be sold, commercially published, sublicensed, redistributed, materially altered, filtered or used to train artificial-intelligence systems. Commercial, advertising, editorial, brand or promotional use requires a separate written licence and may involve an additional fee.

Website copy, branding, photographs and designs may not be reproduced or commercially used without permission, except where the law allows.

8 — Portfolio and publicity permission

Public use of identifiable client material is optional and is not required to receive the service or the advertised price. SEV will use client material for a portfolio, website, social media, editorial, educational, trade or promotional purpose only where the relevant written permission has been obtained or another lawful basis clearly applies.

A client’s permission does not authorise public use of identifiable material featuring another person. Appropriate additional permission, including parent or guardian permission for a child where required, must be obtained.

9 — Products and third-party services

Albums, frames, prints, makeup, venues, galleries, payment services and other third-party products or services may be subject to their own availability and terms. SEV remains responsible for the services it is legally required to provide, but is not responsible for a third party’s independent acts outside SEV’s reasonable control.

Links to third-party websites are provided for convenience. SEV does not control their content, availability or privacy practices.

10 — Privacy and cookies

Personal information is handled in accordance with the SEV Privacy & Cookie Notice. Non-essential cookies and similar technologies are used only with the choice or consent required by law. Visitors can review or change cookie choices through the Cookie Preferences control.

11 — Complaints

Please raise concerns promptly by emailing info@swordeyevisions.com with the booking name, relevant date and a clear explanation. SEV will acknowledge the complaint and work in good faith to reach a fair resolution.

12 — Liability and consumer rights

Nothing in these terms excludes or limits liability where doing so would be unlawful, including liability for death or personal injury caused by negligence, fraud, or rights that cannot legally be excluded.

SEV is responsible for foreseeable loss caused by its failure to use reasonable care and skill or by another breach of contract. SEV is not responsible for loss caused by inaccurate information supplied by the client, failure to follow reasonable instructions, unauthorised editing or use, or events outside SEV’s reasonable control. For consumer bookings, SEV is not responsible for business losses. Any project-specific limitation is subject to applicable law and the signed agreement.

13 — Governing law

These terms are governed by the laws of England and Wales. Consumers retain any mandatory right to bring a claim in another part of the United Kingdom where applicable. The parties will first try to resolve disputes through good-faith discussion without restricting lawful remedies or access to the courts.

14 — Changes to these terms

SEV may update these terms when the website, services or law changes. The date above identifies the current version. Changes do not rewrite a signed booking agreement unless both parties agree in writing.

Contact

SwordEyeVisions Ltd
Company number: 16363676
Registered in England and Wales
Registered office: 71–75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
Email: info@swordeyevisions.com
Bookings by appointment only